As a result, we regularly hear from major brands more frequently about coordinating influencer-driven sponsorship activations since that is our specialty.” In addition, brands had to move their marketing spends from in-person events to digital campaigns with livestreamers becoming more appealing as a promotional vehicle. We know this because our monthly users went from a couple hundred thousand before the quarantine and less than a year later it is now over a million. “In addition to people in quarantine watching more content, more people started creating it. “The pandemic had a massive impact on our business,” Hirsch said in an emailed interview with me. That was not just because of the popularity of apps like TikTok, Instagram, YouTube (now with 40 million gaming channels, among other content) and Twitch (which passed 2 billion hours of watched video in January 2021), but also because video became a pastime and lifeline for many people after other activities and sometimes even movement outside of the house became restricted after the rise of COVID-19. StreamElements is not disclosing its valuation, but this round is coming in the wake of very strong growth for the company, after a prolonged period where user-generated video consumption went through the roof. The company competes against a wide swathe of others in the so-called creator economy, including many of the video platforms themselves building their own production and monetization features, so the race for more talent is not a small one. “It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.” “Our goal is to be everywhere creators are, which means expanding to new platforms, such as using the new funds to build out our presence on Trovo,” said co-founder Gil Hirsch. StreamElements, which provides production and analytics tools to people who livestream and make video-on-demand for platforms like Amazon’s Twitch, YouTube and Facebook, has raised $100 million in funding - money that it will be using to continue building out the tools on its platform, to do more in on-demand alongside a big business in livestreaming and for marketing, specifically to bring more creators to its platform, which is already being used by 1.1 million people. Today, a startup that has built a platform that helps them produce and monetize their work is announcing a big round of funding that underscores just how lucrative and big the creator economy has become. Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |